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08Packaging2026

Grainzy

A breakfast cereal brand: the box, the logo, two characters and a short animated film in which the mascot roars.

A giant ROARR! moves from pencil to full colour, left to right; below it Grainzy, the turquoise monster, roars.
Scope
Packaging, logo, characters, animation
Box
170 × 230 × 50 mm, one-piece carton
Project
School project, 2026
Presentation
On Behance ↗
(Film)The Big Roar15.9 s · with sound
(01)

Brand

Two monsters live on the box and three more hide in the logo. The logo is hand-drawn: small monsters sit inside the G, the i and the a.

  • Ghorns · eyes · teeth · tail
  • iantenna · one eye · arm · foot
  • ahorns · eyes · moustache

Colour

Amber and yellow cover 43% of the outer surface; the logo colours take 9%.

  • Amber#FCB813 · 29.4%C0 M30 Y100 K0Box ground, side panels, rays
  • White#FFFFFF · 16.7%C0 M0 Y0 K0Outlines, info cards
  • Yellow#FED400 · 13.2%C1 M14 Y100 K0Front ground, side stripes
  • Red#EE403D · 7.4%C0 M90 Y80 K0Logo fill
  • Purple#6C3F98 · 1.2%C70 M90 Y0 K0Logo outline
  • Navy#10357E · 0.8%C100 M85 Y0 K25Nutrition badge headers
  • Shadow orange#CC7B16 · 0.6%C0 M50 Y100 K20The sidekick's ground shadow

Characters

The same three colours, swapped: one's body is the other's quiff.

Main character: a turquoise monster roaring with open arms
Sidekick: an orange monster jumping

Main character

Front and back

  • body
  • quiff
  • horns

Sidekick

Both side panels

  • body
  • quiff
  • horns
(02)

Packaging

The front reads at a glance on the shelf, the back is a game and the sides carry the brand too. All on one piece of carton.

A half-folded Grainzy box floats above a pencil drawing of its dieline on grey paper.
From dieline to box: the carton folds above a pencil drawing of its own die-cut.
Front of the Grainzy box

Front

Seven elements, one reading path: from the logo down to the badges.

  1. 1LogoThe brand; on top and largest.
  2. 2CORNFLAKESThe product type, right under the logo.
  3. 3Main characterThe hero; rays burst out from behind.
  4. 4SloganSTART THE DAY LIKE A BEAST!
  5. 5Bowl and milkThe product itself; it carries the lower half.
  6. 6Net weight425 G, bottom left.
  7. 7Nutrition badgesThe smallest tier: five values.

Back

The back of the box is a game: build your own monster in four steps.

  1. 1Choose a head
  2. 2Add eyes
  3. 3Pick horns & teeth
  4. 4Add colours

An empty silhouette waits for your monster; its name goes in the speech bubble.

Back of the Grainzy box: the Create your Grainzy monster game

Sides and lid

The brand carries onto the narrow faces: a character on one, information on the other.

Left side of the box
Left side · 50 × 230 mmThe sidekick and a vertical logo.
Right side of the box
Right side · 50 × 230 mmClaims card, nutrition table and barcode.
Lid flap of the box with the logo
Lid · 160 × 30 mmThe front tuck flap carries the logo, so the box speaks from above too.

Dieline

One piece of carton: four walls, a glue flap and eight flaps.

The printed dieline of the box, cut to its die-cut outline
Folding: the flat dieline stands up, the walls fold, the box hops, turns and closes.
Five Grainzy boxes on purple, each turned a further 45 degrees
Every face in one frame: five boxes in 45° steps.
(03)

Animation

First a ten-frame plan, then a 15.9-second film. Every moment is a single drawing; timing and physics bring it to life.

Storyboard

A ten-frame plan: from a quiet bowl to one big roar.

  1. 01 Quiet morning: A heaped bowl on the kitchen table; no character yet.
    01Quiet morning0.0–1.5 s

    A heaped bowl on the kitchen table; no character yet.

  2. 02 A stir: The pile trembles, flakes slide; two purple horn tips appear.
    02A stir1.5–2.5 s

    The pile trembles, flakes slide; two purple horn tips appear.

  3. 03 Burst: Grainzy bursts out of the flakes, scattering them everywhere.
    03Burst2.5–3.3 s

    Grainzy bursts out of the flakes, scattering them everywhere.

  4. 04 Landing: Lands on the table, squashes, recovers and turns to camera.
    04Landing3.3–4.3 s

    Lands on the table, squashes, recovers and turns to camera.

  5. 05 Noticing: Spots the camera: eyes widen, a brief freeze.
    05Noticing4.3–5.3 s

    Spots the camera: eyes widen, a brief freeze.

  6. 06 Breath: A deep breath: the body rises, the mouth a small “o”.
    06Breath5.3–6.3 s

    A deep breath: the body rises, the mouth a small “o”.

  7. 07 The roar: Leans in, mouth wide open; the letters of ROARR! fly out at the camera.
    07The roar6.3–8.0 s

    Leans in, mouth wide open; the letters of ROARR! fly out at the camera.

  8. 08 ROARR!: The word settles like a headline; flakes hang in the air.
    08ROARR!8.0–9.3 s

    The word settles like a headline; flakes hang in the air.

  9. 09 Hello: A huge grin, a wink and a little hop.
    09Hello9.3–11.0 s

    A huge grin, a wink and a little hop.

  10. 10 Logo: End card: the logo in the middle, Grainzy in the corner.
    10Logo11.0–12.5 s

    End card: the logo in the middle, Grainzy in the corner.

  11. From plan to film

    • 12.5 → 15.9 sThe extra time went into the exit from the bowl and the final sit-down.
    • One peakThe two-shot ROARR! of the plan became a single shot in the film.
    • The real logoThe vector logo from the box replaced the end-card placeholder.

Poses

One drawing per moment, all eight at the same body width.

  1. Turns to camera

    01 Turns to camera

  2. Breathes in

    02 Breathes in

  3. Roars

    03 Roars

  4. Breathes out

    04 Breathes out

  5. Pleased

    05 Pleased

  6. Fist pump

    06 Fist pump

  7. Hello

    07 Hello

  8. Sits down

    08 Sits down

From bowl to table

Five drawings, one parabola: the drawing gives the pose, gravity gives the path.

Grainzy jumps from the bowl to the table: five drawings on a dashed parabola, with evenly spaced dots between them.
0.72s
Flight time, from take-off to touchdown.
13moments
Evenly spaced in time (0.06 s): tight at the apex, wide on the way down.
4.5%
The squash-and-stretch limit: the drawing bends but keeps its shape.

Schematic: positions are enlarged 4.6× relative to the drawings; the curve's shape and the timings come from the film's own equation.

A Grainzy box in a navy corner; from its shadow on the wall a monster rises with raised arms.
There's a monster in every box.
BehanceFull presentation on Behance ↗

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