MAKE WAVES
IVRUNE's five-piece capsule collection: each piece carries the ink trace on its own surface, in its own material.

- Scope
- Capsule collection, technical drawings, tech packs, campaign, motion posters
- Pieces
- Sneaker, windbreaker, tee, shorts, bag
- Project
- Personal project, 2026
- Presentation
- On Behance ↗
Idea
I wanted to carry the ink trace onto an object, and my first attempt was a running shoe: a shoe whose form is built by ink scattered across paper. Putting it on a poster, I spread the headline like ink too and called it MAKE WAVES. Then I grew the language into a five-piece collection: a windbreaker, a tee, shorts and a bag joined the shoe.
When I put the five side by side, something was wrong. They all carried the same ink pattern, the same colours, the same poster layout. I had wanted harmony, but I had loaded one system onto every product unchanged; I was looking at five copies of one idea. So I gave each piece its own trace.


Pieces
On the shoe the pigment thins and spreads in layers, on the windbreaker the trace becomes panels that let light through, on the tee it comes down to a single brushstroke, and on the bag it rises as quilting. The shorts carry no pattern; colour alone is enough.










Making
Technical views of every piece, line sheet and tech pack pages; then the five pieces worn together.


Campaign
Each poster carries its product’s own movement: a trace for the shoe, light for the windbreaker, a gesture for the tee, pace for the shorts, carrying for the bag.


Have a similar project? Let's book a 15-minute intro call. Intro call · 15 min →
Next projectIVRUNE Digital →